Boothwise (“the App”) and its associated website boothwise.in are developed mainly for volunteer management, lawful election campaigning, analysis, and voter management purposes. The App uses voter data uploaded by the end user or customers in the form of excel sheets to the application, in compliance with applicable election and data usage regulations.
The information and analytical insights provided through Boothwise are based on data supplied by Customers and, where applicable, publicly accessible sources, and are intended to assist authorized campaign teams in lawful electoral activities. The developers of Boothwise do not guarantee the accuracy, completeness, or timeliness of any voter information or analytical results presented through the App. Users are advised to verify all information with official electoral authorities when required.
Personal data processed through the App is stored on secure servers. Account and platform data that we determine the purpose and means of processing is processed by Boothwise as a Data Fiduciary under the Digital Personal Data Protection Act, 2023. Voter rolls, house surveys, and related campaign data uploaded or collected under a Customer’s instructions remain under that Customer’s control as Data Fiduciary; Boothwise processes such data as a Data Processor on their behalf. Data Principals retain their rights under applicable law.
The App may process personal data strictly for operational and analytical purposes, only for lawful purposes and where permitted by consent or other grounds under the Digital Personal Data Protection Act, 2023.
Boothwise and its developers are not affiliated with any government body or the Election Commission of Kerala. The App functions as a lawful data analytics platform and does not alter or manipulate official voter records.
The developers, affiliates, and associated entities shall not be held responsible for any direct or indirect loss, damage, or legal consequence arising from the use or misuse of the App, its data, or analysis. Users are solely responsible for ensuring that their use of Boothwise complies with all relevant election laws, privacy standards, and ethical guidelines.
By accessing or using Boothwise, you acknowledge that you have read, understood, and agreed to this Disclaimer, as well as the App’s Terms of Use and Privacy Policy.
This Privacy Notice sets out how Boothwise and boothwise.in (“we”, “us”) process digital personal data when you use our Website, mobile application, and related software and services (the “Services”). Please read it carefully.
This notice reflects our commitment to protect the rights and privacy of individuals in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable rules thereunder. It covers processing of digital personal data within India and, where applicable, processing outside India in connection with offering goods or services to Data Principals in India.
We may update this Privacy Notice from time to time and will post any changes on the Website. You are advised to review it periodically. This Privacy Notice was last updated on 5th August 2026.
Under the DPDP Act:
Boothwise as Data Fiduciary. We act as Data Fiduciary for personal data relating to account registration and login (including OTP), user profiles, roles and locality assignments, support communications, marketing where you have consented, and technical or usage data we collect to operate and improve the Website and App.
Boothwise as Data Processor. When we provide the Services to organisations that subscribe for the Services (the “Customer”), we process personal data on their behalf. References to Customer include, where relevant, end users (for example organisers, booth presidents, ward members, and volunteers) accessing the Services under the Customer’s account. The Customer determines the purpose and means of processing for voter rolls, house surveys, booth analytics, and related campaign data they upload or instruct us to process. In that capacity, Boothwise is a Data Processor and processes such data under a valid arrangement with the Customer.
This Privacy Notice applies to Data Principals whose personal data we process in connection with the Services, including:
The DPDP Act does not apply to personal data processed solely for personal or domestic purposes, or to personal data that is made publicly available by the Data Principal or by a person under a legal obligation under Indian law to make such data publicly available. We do not treat Customer-uploaded electoral or survey data as automatically exempt; Customers remain responsible for ensuring their collection and use comply with applicable law.
We may process:
On behalf of Customers, we may process personal data they upload (for example via Excel) or collect through the Services, which may include:
We may collect technical information about use of the Services, including:
We process personal data only for a lawful purpose—that is, a purpose not expressly forbidden by law—and only where:
Processing through Boothwise is intended for lawful volunteer management, election campaigning, analysis, and voter management. Users and Customers must ensure their use complies with election laws and other applicable Indian law. We do not sell personal data.
Where consent is the basis for processing, every request for consent will be accompanied or preceded by a notice informing you of the personal data and purpose of processing, how you may exercise your rights under the DPDP Act, and how you may make a complaint to the Data Protection Board of India, in the manner prescribed.
Consent must be free, specific, informed, unconditional, and unambiguous, with a clear affirmative action, and limited to personal data necessary for the specified purpose. You may withdraw consent at any time with ease comparable to giving it. Withdrawal does not affect the legality of processing before withdrawal. After withdrawal, we will cease (and cause our Data Processors to cease) processing that personal data within a reasonable time, unless continued processing is required or authorised under the DPDP Act or other Indian law.
This notice is provided in English. Where required under the DPDP Act and rules, we will provide the option to access notice and consent requests in English or any language specified in the Eighth Schedule to the Constitution.
We may engage Data Processors under a valid contract to process personal data on our behalf for activities related to offering the Services. We require such processors to protect personal data processed during the course of providing their services.
We do not sell personal data to third parties.
We implement appropriate technical and organisational measures to observe the DPDP Act and to protect personal data in our possession or under our control, including processing undertaken by Data Processors on our behalf, by taking reasonable security safeguards to prevent personal data breach.
We take reasonable steps to verify identity before granting access to information, and use procedures and security features intended to prevent unauthorised access.
In the event of a personal data breach, we will give intimation to the Data Protection Board of India and to each affected Data Principal in such form and manner as may be prescribed under the DPDP Act and rules.
Unless retention is necessary for compliance with any law for the time being in force, we will erase personal data (and cause our Data Processors to erase personal data made available by us) upon the Data Principal withdrawing consent, or as soon as it is reasonable to assume that the specified purpose is no longer being served, whichever is earlier.
Customer-controlled voter and survey data is retained and erased in accordance with the Customer’s instructions and applicable law. Where we act only as Data Processor, requests relating to that data should be directed primarily to the relevant Customer; we will assist the Customer as reasonably required.
Under the DPDP Act, a child is an individual who has not completed the age of eighteen years. Before processing personal data of a child, or of a person with disability who has a lawful guardian, we will obtain verifiable consent of the parent or lawful guardian, as may be prescribed.
We do not undertake processing of personal data that is likely to cause a detrimental effect on the well-being of a child, and we do not undertake tracking or behavioural monitoring of children or targeted advertising directed at children.
Voter lists and related records processed for Customers may include age or date-of-birth information. Customers must ensure any processing involving children is lawful and, where required, based on verifiable parental or guardian consent.
Subject to the DPDP Act and rules, a Data Principal who has previously given consent (including voluntary provision treated as consent under certain legitimate uses) may request from the relevant Data Fiduciary:
For account and platform data where Boothwise is Data Fiduciary, contact us as set out below. For Customer-controlled voter or survey data, please contact the relevant Customer first; Boothwise will assist as Data Processor where appropriate.
While exercising rights under the DPDP Act, Data Principals must:
We may use Data Processors or service providers located outside India for hosting, support, or related services, unless the Central Government notifies a restriction on transfer to a particular country or territory. Nothing in this notice limits the applicability of any Indian law that provides a higher degree of protection or restriction on such transfers.
The Website uses cookies to distinguish you from other users of the Website. This helps us provide a good experience when you browse the Website and also allows us to improve the Website. If you register with us or continue to use the Website, you agree to our use of cookies as described in this Privacy Notice.
Cookies enable us to store information about your preferences and customise the Website according to your interests. They may also be used to understand which parts of the Website are most used. You are not obliged to accept cookies and can amend your browser’s settings to prevent cookies being accepted. If you disable cookies, certain services on the Website may not be available and your use of them may be impaired.
The Website and the Services may contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy notices. We do not accept any responsibility or liability for these third party websites nor do we provide support for their services. Please undertake appropriate due diligence before submitting any personal data to these websites.
We have established a mechanism to redress grievances of Data Principals. The person authorised to respond to questions about our processing of personal data and to receive grievances may be contacted:
We will respond to grievances within such period as may be prescribed under the DPDP Act and rules. You should exhaust this grievance redressal opportunity before approaching the Data Protection Board of India.